BASSO BIKES 100% MADE IN ITALY
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BASSO FRAMED BIKES 100% MADE IN ITALY !
So what I hear you say, what matters most is that it is made well, made safe, and rides as it should. But in abstruse ways it does matter. A bike’s terroir is a large component of what makes it, it. What draws many to one bike over another is the stuff only that bike has; not the stuff all bikes have. Most high-end carbon road racing bikes are made in Taiwan ; only Basso carbon frames come out of the Basso carbon factory near Bassano Del Grappa.
A WORD ABOUT TERROIR
Terroir is a word associated with wine, it is the back story to its production, the vine, the composition of the soil, the climate, the altitude and even the people that produce it. It is about connection to place and people.
In a similar way it could be said a bicycle can have “Terroir” and add value to its ownership. For example, Italian bikes are an iconic part of the history and present day drama of cycling. Imagine beautiful scenic Italy, a bicycle and its rider heroically climbing a majestic mountain pass, daringly descending hairpin bends flashing past terraced vineyards, riding full gas through an historic town packed with enthusiastic families, having deserted the buzzy bars for a moment to cheer on every single rider in the race. Got the picture? Inspired? Whether it is a Sunday morning spin to your favourite coffee stop or something more challenging make your own cycling story on a bike you love.
ADD PASSION TO YOUR PURCHASE
Here at The Bike Works we have an Italian back story too. Our mechanic Luke was partly made in Italy, my wife’s mother was from the Veneto region and her brother rode the Giro d’Italia in the late 1970s as well as many other iconic pro races. We love the Dolce Vita, so if you want to add some passion to your purchase come and see us.