BASSO 100% MADE IN ITALY
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BASSO FRAMES 100% MADE IN ITALY !
So what I hear you say, all that matters is that it is made well, made safe, and rides as it should. But in abstruse ways it does matter. A bike’s terroir is a large component of what makes it, it. What draws many to one bike over another is the stuff only that bike has; not the stuff all bikes have. Most high-end carbon road racing bikes are made in Taiwan ; only Basso carbon frames come out of the Basso carbon factory near Bassano Del Grappa.
Terroir is a word associated with wine, it is the back story to its production, the vine, the composition of the soil, the climate, the altitude and the people that produce it. It is about connection to place and people.
In a similar way it could be said a bicycle can have “terroir”, adding value to it’s ownership through connection. For example, Italian bikes are an iconic part of cycling history and it’s drama. Imagine beautiful scenic Italy, a bicycle and its rider heroically climbing a majestic mountain pass, daringly descending hairpin bends flashing past terraced vineyards, riding full gas through an historic town packed with enthusiastic families, deserting the buzzing atmosphere of the local bars in time to cheer on every single rider in the race. Got the picture? Inspired? Whether it is a Sunday morning spin to your favourite coffee stop or something more challenging make your own cycling story on a bike you love.
LA DOLCE VITA CYCLING
The Bike Works has a special family connection to Italy and it’s cycling. Bring a touch of la dolce vita, to your cycling adventure, add some passion to your purchase, come and see us soon.